Brand Identity

The opportunity
Just as its name suggests, Mirrorcles is all about mirrors. Established recently in Jackson Street, Petone, the store provides a huge range of mirrors - both customised and 'off the shelf'. Around 60% are made in New Zealand, with the remainder sourced from countries such as Italy, the United Kingdom, China and Indonesia.

The challenge
Mirrorcles' owner Shane Kelly sought Brand Motto's help with the store's brand identity. The brief: to communicate craftsmanship and experience with a clear, fresh and easily recognisable visual presence.

The project extended from logo design to its practical application on stationery, advertising, store signage, vehicle signage and the Mirrocles website. Brand Motto was also involved in the store's interior design to ensure a close fit to the brand.

The result
To see Mirrorcles' brand identity, select the image below.