Variable Data Printing
The Opportunity
The Electricity Engineers' Association of New Zealand (EEA) is the national representative body for engineers and technical staff in the electricity supply industry. Every year, it holds a conference and trade show.
The Challenge
On registration, all attendees (usually about 800) are given name tags - featuring their name, company and registration type - and their tickets to a gala awards ceremony for the following night.
Until recently, the tags were printed single-sided manually, placed into clear holders with lanyards and displayed alphabetically on the registration table. This led to considerable delays in locating tags and issuing tickets during registration, and the tags would flip over when worn, leaving information unreadable on the reverse side. Due to system limitations, sponsor logos were not incorporated into the artwork design.
In addition, conference tickets weren't numbered, which compromised security at the event.
Expensive and time-consuming to produce, the EEA commissioned Brand Motto to come up with an easier, more affordable and more effective name tag design, production and distribution process.
The Result
The new EEA conference name tags:
- cost less to produce than previous methods
- incorporate the EEA and sponsor logos, providing a higher profile for participating companies
- are printed double-sided in alphabetical order, with no sorting required
- are individually numbered against the conference year, providing better security
- are designed for easy attachment of a lanyard
- have a detachable ticket for entry to the gala awards ceremony.
- are made from renewable resources
The EEA's event management database is used to populate and personalise the name tags, and all tags are numbered and double-sided, enabling easy readability and identification for conference-related bookings.
The solution has streamlined registration, reduced wasteful time and handling, and reinforced the EEA brand.
(Click on the image below to enlarge)
