Corporate Identity

The Opportunity
The Electricity Engineers’ Association of New Zealand (EEA) is the national representative body for engineers and technical staff in the electricity supply industry.  Its key role is to provide the industry with leadership, expertise and information on relevant technical, engineering and safety issues.

The Challenge
In 2006 the EEA’s entire corporate identity was reviewed and updated, with key elements including a new graphic presence, a new website and new signage for the EEA premises.

Brand Motto was involved in the entire brand-renovation programme, ensuring a consistent, robust result that communicated EEA’s professionalism, high standards and strong leadership capability. The work included:

• developing a new EEA logo
• designing print collateral such as business cards and stationery
• designing signage and display material
• developing a template for the EEA website design and creating and supplying files to the website developer.

The Result
To see the EEA’s new corporate identity, select the image below.